Download PDFIntroduction
The WINGS team has decided to take a step towards the internationalization of their company. The player will have to demonstrate if he has the right attitude and predisposition to face this process of internationalization through three challenges that aim to measure the player's readiness to start this process. These challenges consist of:
- Assessment of the different types of leadership in a company and choosing the one that best suits him and his team.
- Formulation of the appropriate questions when defining the mission, vision and values of the company to a new audience.
- Drawing the way forward in terms of how they want to penetrate the new market and choosing the best option.
The aim is for the player to be able to settle down some previous ideas and make a draft of what will later be the internationalization plan that the company will follow.
Download PDFIntroduction
Meet the WINGS international team! They are 4 people, coming from different parts of Europe, so they bring diverse experience, culture and know-how in the team.
2 years ago they established a startup in Bulgaria. The company has created an innovative WINGS t-shirt which is breathing, antiperspirant, antimicrobic, non-crumpling, non-fading, waterproof, self-washable, and is 100% recyclable. The product has just won an international innovation award and became very popular.
Now the team members gathered to celebrate the received innovation award and to discuss if they have the capacity (skills, knowledge) needed to internationalize their business.
Download PDFIntroduction
The player has to identify criteria that make an internationalisation business strategy viable. The player and his teammates have to determine the most important and assess them from two perspectives:
- from an overall internationalisation business strategy perspective
- from a risk and uncertainty perspective
The player will need to select the most important factors of an internationalisation business strategy.
The player has to also decide how risk and uncertainty affects the decision on which international market to target.
Download PDFIntroduction
The team has researched the opportunities for expanding their business in several different regions and have to decide which market will be most relevant and profitable for their innovative t-shirt.
The 3 teammates come from 3 different regions. Each of them presents the specifics one specific markets and provide arguments why they are suitable, as well as possible concerns and limitations.
- Analysis of possibilities of foreign expansion of the company.
- Comparison of the attractiveness of potential foreign markets.
- Choosing the right form of foreign expansion.
Download PDFIntroduction
You are the owner and CEO of a start-up that produces personalised promotional giveaways for individuals and small businesses. Your product /service offering is the following: through a website, your customer can choose the item they want to personalise (e.g. t-shirts, USB sticks, pens, umbrellas, smart-phone accessories) and add a logo/image provided by the customer. They can also request your company to develop a personalised design for the object according to their preferences.
At this initial stage of your business, you don’t have a physical store and you provide everything via a website, which is already online, but does not have many visits because you didn’t do much promotion yet.
You need to develop and implement a Marketing Strategy for your business to gain visibility and boost your sales.
Download PDFIntroduction
The player has to build a business plan which will help to find out if a business is viable and if a business itself is profitable and sustainable. The player and his teammates have to bring a solution to do a successful business plan for the product.
A business plan will be structured in the same way as a business plan itself in order to help the players to understand which methods could be used to draft the particular part. It will include the following types of analysis:
- Structure of a business plan – choose the essential aspects
- Marketing plan – choose the marketing strategy to market entry
- Financial plan – choose the financial strategy
The player has to choose one of three methods in each part according to the suggestions.
Introduction
The WINGS team has decided to take a step towards the internationalization of their company. The player will have to demonstrate if he has the right attitude and predisposition to face this process of internationalization through three challenges that aim to measure the player's readiness to start this process. These challenges consist of:
- Assessment of the different types of leadership in a company and choosing the one that best suits him and his team.
- Formulation of the appropriate questions when defining the mission, vision and values of the company to a new audience.
- Drawing the way forward in terms of how they want to penetrate the new market and choosing the best option.
The aim is for the player to be able to settle down some previous ideas and make a draft of what will later be the internationalization plan that the company will follow.
Introduction
Meet the WINGS international team! They are 4 people, coming from different parts of Europe, so they bring diverse experience, culture and know-how in the team.
2 years ago they established a startup in Bulgaria. The company has created an innovative WINGS t-shirt which is breathing, antiperspirant, antimicrobic, non-crumpling, non-fading, waterproof, self-washable, and is 100% recyclable. The product has just won an international innovation award and became very popular.
Now the team members gathered to celebrate the received innovation award and to discuss if they have the capacity (skills, knowledge) needed to internationalize their business.
Introduction
The player has to identify criteria that make an internationalisation business strategy viable. The player and his teammates have to determine the most important and assess them from two perspectives:
- from an overall internationalisation business strategy perspective
- from a risk and uncertainty perspective
The player will need to select the most important factors of an internationalisation business strategy.
The player has to also decide how risk and uncertainty affects the decision on which international market to target.
Introduction
The team has researched the opportunities for expanding their business in several different regions and have to decide which market will be most relevant and profitable for their innovative t-shirt.
The 3 teammates come from 3 different regions. Each of them presents the specifics one specific markets and provide arguments why they are suitable, as well as possible concerns and limitations.
- Analysis of possibilities of foreign expansion of the company.
- Comparison of the attractiveness of potential foreign markets.
- Choosing the right form of foreign expansion.
Introduction
You are the owner and CEO of a start-up that produces personalised promotional giveaways for individuals and small businesses. Your product /service offering is the following: through a website, your customer can choose the item they want to personalise (e.g. t-shirts, USB sticks, pens, umbrellas, smart-phone accessories) and add a logo/image provided by the customer. They can also request your company to develop a personalised design for the object according to their preferences.
At this initial stage of your business, you don’t have a physical store and you provide everything via a website, which is already online, but does not have many visits because you didn’t do much promotion yet.
You need to develop and implement a Marketing Strategy for your business to gain visibility and boost your sales.
Introduction
The player has to build a business plan which will help to find out if a business is viable and if a business itself is profitable and sustainable. The player and his teammates have to bring a solution to do a successful business plan for the product.
A business plan will be structured in the same way as a business plan itself in order to help the players to understand which methods could be used to draft the particular part. It will include the following types of analysis:
- Structure of a business plan – choose the essential aspects
- Marketing plan – choose the marketing strategy to market entry
- Financial plan – choose the financial strategy
The player has to choose one of three methods in each part according to the suggestions.
Въведение
Екипът на WINGS е решил да направи крачка към интернационализацията на своята компания. Играчът трябва да демонстрира дали има нужното отношение, готовност и нагласа да се справи с този процес чрез три предизвикателства. Те се състоят от:
-
Оценка на различните видове лидерство и избор на най-подходящия за него и неговия екип.
Формулиране на подходящите въпроси при определяне на мисията, визията и ценностите на компанията пред нова аудитория.
Начертаване на пътя напред и избор на най-подходяща стратегия за проникване на нов пазар.
Целта е играчът да успее да подреди идеите си и да направи проектира това, което по-късно ще бъде планът за интернационализация, който компанията ще следва.
Въведение
Запознайте се с международния екип WINGS! Те са 4 човека, идващи от различни части на Европа, така че те носят разнообразен опит, култура и ноу-хау в екипа.
Преди 2 години те създадоха стартъп в България. Компанията е създала иновативна тениска WINGS, която е дишаща, антиперспирантна, антимикробна, не мачкаща се, не избледняваща, водоустойчива, самоизмиваща се и е 100% рециклируема. Продуктът току-що спечели международна награда за иновации и стана много популярен.
Сега членовете на екипа се събраха, за да отпразнуват получената награда за иновации и да обсъдят дали имат капацитета (умения, знания), необходими за интернационализиране на бизнеса им.
Въведение
Играчът трябва да определи критерии, които правят бизнес стратегията за интернационализация приложима. Играчът и съотборниците му трябва да определят най-важните и да ги оценят от две гледни точки:
- от цялостна перспектива на бизнес стратегията за интернационализация
- от гледна точка на риска и несигурността
Играчът ще трябва да избере най-важните фактори на бизнес стратегията за интернационализация.
Играчът трябва също да реши как рискът и несигурността влияят върху решението към кой международен пазар да се насочи.
Въведение
Екипът е проучил възможностите за разширяване на бизнеса си в няколко различни региона и трябва да реши кой пазар ще бъде най-подходящ и печеливш за тяхната иновативна тениска.
Тримата съотборници идват от 3 различни региона. Всеки от тях представя спецификите на конкретните пазари и предоставя аргументи защо са подходящи, както и възможни опасения и ограничения.
- Анализ на възможностите за чуждестранна експанзия на компанията.
- Сравнение на привлекателността на потенциалните чужди пазари.
- Избор на правилната форма на чуждестранна експанзия.
Въведение
Вие сте собственик и главен изпълнителен директор на стартъп, който произвежда персонализирани промоционални подаръци за физически лица и малък бизнес. Вашата оферта за продукт/услуга е следната: чрез уебсайт вашият клиент може да избере елемента, който иска да персонализира (например тениски, USB флашки, химикалки, чадъри, аксесоари за смарт телефони) и да добави лого/изображение, предоставено от клиент. Те също могат да поискат от вашата компания да разработи персонализиран дизайн на обекта според техните предпочитания.
На този начален етап от вашия бизнес нямате физически магазин и предоставяте всичко чрез уебсайт, който вече е онлайн, но няма много посещения, тъй като все още не сте направили голяма промоция.
Трябва да разработите и приложите маркетингова стратегия за вашия бизнес, за да постигнете видимост и да увеличите продажбите си.
Въведение
Играчът трябва да изгради бизнес план, който ще помогне да се разбере дали даден бизнес е жизнеспособен и дали самият бизнес е печеливш и устойчив. Играчът и съотборниците му трябва да предложат решение, за да направят успешен бизнес план за продукта.
Бизнес планът ще бъде структуриран по същия начин като самия бизнес план, за да помогне на играчите да разберат кои методи могат да бъдат използвани за съставяне на конкретната част. Той ще включва следните видове анализ:
- Структура на бизнес план - изберете основните аспекти
- Маркетингов план - изберете маркетингова стратегия за навлизане на пазара
- Финансов план - изберете финансовата стратегия
Играчът трябва да избере един от трите метода във всяка част според предложенията.
Úvod
Tým WINGS se rozhodl udělat krok směrem k internacionalizaci vaší společnosti. Hráč bude muset ukázat, zda má správný přístup a predispozici čelit tomuto procesu internacionalizace prostřednictvím tří výzev, jejichž cílem je posoudit připravenost hráče zahájit tento proces. Mezi tyto výzvy patří:
- Posouzení různých typů vedení ve společnosti a výběr toho, který nejlépe vyhovuje jemu a jeho týmu.
- Formulace vhodných otázek při definování poslání, vize a hodnot společnosti novému publiku.
- Kresba cesty vpřed, z hlediska toho, jak chtějí proniknout na nový trh, a výběr nejlepší možnosti.
Cílem pro hráče je, aby byl schopen urovnat si některé předchozí myšlenky a vypracovat návrh toho, jaký bude pozdější plán internacionalizace, kterým se bude společnost řídit.
Úvod
Seznamte se s mezinárodním týmem WINGS! Jsou to 4 lidé pocházející z různých částí Evropy, díky čemuž týmu přinášejí rozmanité zkušenosti, kulturu a know-how.
Před 2 lety založili startup v Bulharsku. Společnost vytvořila inovativní tričko WINGS, které je vzdušné, antimikrobiální, nemačkavé, neblednoucí, nepromokavé, samo-omyvatelné a je 100% recyklovatelné. Produkt právě získal mezinárodní ocenění za inovaci a stal se velmi populárním.
Nyní se členové týmu sešli, aby oslavili obdržené ocenění za inovaci, a diskutovali o tom, zda mají kapacity (dovednosti, znalosti) potřebné k internacionalizaci jejich podnikání.
Úvod
Hráč musí určit kritéria, která činí obchodní strategii internacionalizace realizovatelnou. Hráč a jeho spoluhráči musí určit nejdůležitější kritéria a posoudit je ze dvou hledisek:
- z hlediska celkové internacionalizační obchodní strategie
- z hlediska rizika a nejistoty
Hráč bude muset vybrat nejdůležitější faktory internacionalizační obchodní strategie.
Hráč se bude muset také rozhodnout, jak riziko a nejistota ovlivní rozhodnutí toho, na který mezinárodní trh se zaměří.
Úvod
Tým prozkoumal příležitosti pro rozšíření svého podnikání v několika různých regionech a musí se rozhodnout, který trh bude pro jejich inovativní tričko nejrelevantnější a nejziskovější.
3 kolegové z týmu pocházejí ze 3 různých regionů. Každý z nich představuje specifika jednoho konkrétního trhu a uvádí argumenty, proč je vhodný, stejně jako možné obavy a omezení.
- Analýza možností zahraniční expanze společnosti. >
- Srovnání atraktivity potenciálních zahraničních trhů. >
- Výběr správné formy zahraniční expanze. >
Úvod
Jste vlastníkem a výkonným ředitelem startupu, který vyrábí personalizované reklamní dárky pro jednotlivce a malé firmy. Vaše nabídka produktů/služeb je následující: prostřednictvím webové stránky si váš zákazník může vybrat položku, kterou chce přizpůsobit (např. trička, USB flash disky, pera, deštníky, příslušenství k chytrým telefonům), a na kterou může přidat jím poskytnuté logo/obrázek. Zákazník může také požádat vaši společnost, aby pro jeho produkt vytvořila design přizpůsobený jeho preferencím.
V této počáteční fázi vašeho podnikání nemáte kamennou prodejnu a vše poskytujete prostřednictvím webu, který již funguje online, ale nemá velkou návštěvnost, protože jste své služby dosud příliš nepropagovali.
Musíte vyvinout a implementovat marketingovou strategii pro vaše podnikání, abyste se zviditelnili a zvýšili váš prodej.
Úvod
Hráč musí vytvořit obchodní plán, který pomůže zjistit, zda je podnik životaschopný a zda je sám o sobě ziskový a udržitelný. Hráč a jeho spoluhráči musí přinést řešení pro úspěšný obchodní plán produktu.
Obchodní plán bude strukturován stejným způsobem jako samotný obchodní plán, aby pomohl hráčům pochopit, jaké metody by mohly být použity k vypracování konkrétní části. Plán bude zahrnovat následující typy analýz:
- Struktura podnikatelského plánu - volba základních aspektů
- Marketingový plán - volba marketingové strategie pro vstup na trh
- Finanční plán - volba finanční strategie
Hráč musí zvolit jednu ze tří metod v každé části na základě návrhů.
Introduction
The WINGS team has decided to take a step towards the internationalization of their company. The player will have to demonstrate if he has the right attitude and predisposition to face this process of internationalization through three challenges that aim to measure the player's readiness to start this process. These challenges consist of:
- Assessment of the different types of leadership in a company and choosing the one that best suits him and his team.
- Formulation of the appropriate questions when defining the mission, vision and values of the company to a new audience.
- Drawing the way forward in terms of how they want to penetrate the new market and choosing the best option.
The aim is for the player to be able to settle down some previous ideas and make a draft of what will later be the internationalization plan that the company will follow.
Introduction
Meet the WINGS international team! They are 4 people, coming from different parts of Europe, so they bring diverse experience, culture and know-how in the team.
2 years ago they established a startup in Bulgaria. The company has created an innovative WINGS t-shirt which is breathing, antiperspirant, antimicrobic, non-crumpling, non-fading, waterproof, self-washable, and is 100% recyclable. The product has just won an international innovation award and became very popular.
Now the team members gathered to celebrate the received innovation award and to discuss if they have the capacity (skills, knowledge) needed to internationalize their business.
Introduction
The player has to identify criteria that make an internationalisation business strategy viable. The player and his teammates have to determine the most important and assess them from two perspectives:
- from an overall internationalisation business strategy perspective
- from a risk and uncertainty perspective
The player will need to select the most important factors of an internationalisation business strategy.
The player has to also decide how risk and uncertainty affects the decision on which international market to target.
Introduction
The team has researched the opportunities for expanding their business in several different regions and have to decide which market will be most relevant and profitable for their innovative t-shirt.
The 3 teammates come from 3 different regions. Each of them presents the specifics one specific markets and provide arguments why they are suitable, as well as possible concerns and limitations.
- Analysis of possibilities of foreign expansion of the company.
- Comparison of the attractiveness of potential foreign markets.
- Choosing the right form of foreign expansion.
Introduction
You are the owner and CEO of a start-up that produces personalised promotional giveaways for individuals and small businesses. Your product /service offering is the following: through a website, your customer can choose the item they want to personalise (e.g. t-shirts, USB sticks, pens, umbrellas, smart-phone accessories) and add a logo/image provided by the customer. They can also request your company to develop a personalised design for the object according to their preferences.
At this initial stage of your business, you don’t have a physical store and you provide everything via a website, which is already online, but does not have many visits because you didn’t do much promotion yet.
You need to develop and implement a Marketing Strategy for your business to gain visibility and boost your sales.
Introduction
The player has to build a business plan which will help to find out if a business is viable and if a business itself is profitable and sustainable. The player and his teammates have to bring a solution to do a successful business plan for the product.
A business plan will be structured in the same way as a business plan itself in order to help the players to understand which methods could be used to draft the particular part. It will include the following types of analysis:
- Structure of a business plan – choose the essential aspects
- Marketing plan – choose the marketing strategy to market entry
- Financial plan – choose the financial strategy
The player has to choose one of three methods in each part according to the suggestions.
Introdução
A equipa do WINGS decidiu dar um passo rumo à internacionalização da sua empresa. O jogador terá de demonstrar se tem a atitude e a predisposição adequadas para enfrentar este processo de internacionalização através de três desafios que visam medir a disponibilidade do jogador para iniciar este processo. Estes desafios consistem em:
- Avaliação dos diferentes tipos de liderança numa empresa e escolha da que melhor se adequa a si e à sua equipa.
- Formulação das perguntas adequadas para a definição da missão, visão e valores da empresa para um novo público.
- Traçar o caminho a seguir para entrar no novo mercado e escolher a melhor opção.
O objetivo é que o jogador consiga fixar algumas ideias anteriores e fazer um esboço do que será mais tarde o plano de internacionalização que a empresa irá seguir.
Introdução
Conheça a equipa internacional do WINGS! São 4 membros de diferentes países da Europa oriundas de diferentes partes da Europa, de modo a trazer para a equipa experiências, culturas e know-how diversos.
A startup foi fundada há 2 anos na Bulgária. A empresa criou uma t-shirt WINGS inovadora, que é respirável, antitranspirante, antimicrobiana e que não amarrota, não desbotoa, é à prova de água, autolavável e 100% reciclável. O produto acabou de ganhar um prémio internacional de inovação e tornou-se muito popular.
Agora os membros da equipa estão reunidos para comemorar o prémio de inovação recebido e para discutir se têm a capacidade (competênicas, conhecimento) necessária para internacionalizar o seu negócio.
Introdução
O jogador tem de identificar os critérios que tornam viável a estratégia de internacionalização de um negócio. O jogador e os seus membros da equipa têm de determinar os mais importantes e avaliá-los de duas perspectivas:
- de uma perspectiva geral de estratégia de internacionalização negócios
- de uma perspectiva de risco e incerteza
O jogador terá de selecionar os fatores mais importantes de uma estratégia de internacionalização de negócios.
O jogador também tem de decidir como o risco e a incerteza afetam a decisão sobre em qual mercado internacional entrar.
Introdução
A equipa pesquisou as oportunidades de expansão do seu negócio em diferentes regiões e tem de decider qual mercadi será mais relevante e lucrativo para a sua T-shirt inovadora.
Os 3 membros da equipa são oriundos de 3 regiões diferentes. Cada um apresenta as especificidades de um mercado específico e fornece argumentos para que sejam adequados, assim como as possíveis preocupações e limitações.
- Análise das possibilidades de expansão da empresa para o estrangeiro.
- Comparação da atratividade de potenciais mercados estrangeiros.
- Escolher a forma correta de expansão para o estrangeiro.
Introdução
É proprietário e CEO de uma start-up que produz brindes promocionais personalizados para indivíduos e pequenas empresas. A sua oferta de produto/serviço é a seguinte: através de um website, o seu cliente pode escolher o item que deseja personalizar (por exemplo, T-shirts, pen drives, canetas, guarda-chuvas, acessórios para smartphones) e adicionar um logotipo/imagem fornecido pelo cliente. Eles também podem solicitar que a sua empresa desenvolva um design personalizado para o objeto de acordo com as suas preferências.
Nesta fase inicial do seu negócio, não tem uma loja física e disponibiliza tudo através de um website, que já está online, mas não tem muitas visitas porque ainda não fez muita promoção.
Precisa desenvolver e implementar uma Estratégia de Marketing para que o seu negócio ganhe visibilidade e para impulsionar as suas vendas.
Introdução
O jogador tem que construir um plano de negócios que ajudará a descobrir se um negócio é viável e se o próprio negócio é lucrativo e sustentável. O jogador e os membros da sua equipa têm que arranjar uma solução para desenvolver um plano de negócios de sucesso para o produto.
Um plano de negócios será estruturado da mesma forma que um plano de negócios propriamente dito, de modo a ajudar os jogadores a entender que métodos podem ser utilizados para elaborar uma determinada parte. Incluirá os seguintes tipos de análise:
- Estrutura de um Plano de Negócios – escolher os aspetos essenciais
- Plano de Marketing – escolher a estratégia de marketing strategy para entrada no emrcado
- Plano Financeiro – escolher uma estrratégia financeira
O jogador tem de escolherb um de três métodos em cada parte de acordo com as sugestões.
Introducción
El equipo de WINGS ha decidido dar un paso hacia la internacionalización de su empresa. El jugador tendrá que demostrar si tiene la actitud y predisposición adecuadas para afrontar este proceso de internacionalización a través de tres retos que pretenden medir la disposición del jugador para iniciar este proceso. Estos retos consisten en:
- Evaluación de los diferentes tipos de liderazgo en una empresa y elección del que mejor se adapte a él y a su equipo.
- Formulación de las preguntas adecuadas a la hora de definir la misión, la visión y los valores de la empresa ante un nuevo público.
- Trazar el camino a seguir en cuanto a la forma de penetrar en el nuevo mercado y elegir la mejor opción
El objetivo es que el jugador pueda asentar algunas ideas previas y hacer un borrador de lo que luego será el plan de internacionalización que seguirá la empresa.
Introducción
¡Conoce al equipo internacional de WINGS! Son 4 personas, procedentes de diferentes partes de Europa, por lo que aportan experiencia, cultura y conocimientos diversos en el equipo.
Hace 2 años crearon una startup en Bulgaria. La empresa ha creado una innovadora camiseta WINGS que respira, es antitranspirante, antimicrobiana, no se arruga, no destiñe, es impermeable, se puede lavar sola y es 100% reciclable. El producto acaba de ganar un premio internacional a la innovación y se ha hecho muy popular.
Ahora los miembros del equipo se han reunido para celebrar el premio a la innovación recibido y para discutir si tienen la capacidad (habilidades, conocimientos) necesaria para internacionalizar su negocio.
Introducción
El jugador tiene que identificar los criterios que hacen viable una estrategia empresarial de internacionalización. El jugador y sus compañeros tienen que determinar los más importantes y evaluarlos desde dos perspectivas
- desde una perspectiva global de la estrategia empresarial de internacionalización
- desde una perspectiva de riesgo e incertidumbre
El jugador deberá seleccionar los factores más importantes de una estrategia empresarial de internacionalización.
El jugador tiene que decidir también cómo afectan el riesgo y la incertidumbre a la decisión sobre el mercado internacional al que dirigirse.
Introducción
El equipo ha investigado las oportunidades de expansión de su negocio en varias regiones diferentes y tiene que decidir qué mercado será más relevante y rentable para su innovadora camiseta.
Los tres compañeros de equipo proceden de tres regiones diferentes. Cada uno de ellos presenta los detalles de un mercado específico y aporta argumentos por los que son adecuados, así como posibles preocupaciones y limitaciones.
- Análisis de las posibilidades de expansión exterior de la empresa.
- Comparación del atractivo de los posibles mercados exteriores.
- Elección de la forma correcta de expansión exterior.
Introducción
Eres el propietario y director general de una empresa que produce regalos promocionales personalizados para particulares y pequeñas empresas. Tu oferta de productos/servicios es la siguiente: a través de una página web, tu cliente puede elegir el objeto que quiere personalizar (por ejemplo, camisetas, memorias USB, bolígrafos, paraguas, accesorios para teléfonos inteligentes) y añadir un logotipo/imagen proporcionado por el cliente. También pueden solicitar a su empresa que desarrolle un diseño personalizado para el objeto según sus preferencias.
En esta fase inicial de tu negocio, no tienes una tienda física y lo ofreces todo a través de una página web, que ya está en línea, pero que no tiene muchas visitas porque todavía no has hecho mucha promoción.
Necesitas desarrollar e implementar una estrategia de marketing para tu negocio para ganar visibilidad y aumentar tus ventas.
Introducción
El jugador tiene que construir un plan de negocio que ayude a averiguar si un negocio es viable y si el propio negocio es rentable y sostenible. El jugador y sus compañeros de equipo tienen que aportar una solución para hacer un plan de negocio exitoso para el producto.
El plan de negocios se estructurará de la misma manera que un plan de negocios propiamente dicho para ayudar a los jugadores a entender qué métodos podrían utilizarse para redactar la parte concreta. Incluirá los siguientes tipos de análisis:
- Estructura de un plan de empresa - elegir los aspectos esenciales
- Plan de marketing - elegir la estrategia de marketing para la entrada en el mercado
- Plan financiero - elegir la estrategia financiera
El jugador tiene que elegir uno de los tres métodos en cada parte según las sugerencias.
